Bad Mermaid to activate at Monterey Bay Sirens Fan Appreciation Night
Bad Mermaid will join the Monterey Bay Sirens on Saturday, June 27, at Cardinale Stadium in Seaside for Fan Appreciation Night against Pleasanton RAGE. The Founding Partner is bringing a photo booth, product sampling and a free-shipping offer for online orders as it leans into its local fan base.
Why it matters: - Bad Mermaid is using the Monterey Bay Sirens' Fan Appreciation Night to deepen its ties with the local soccer community. - The activation gives fans a branded experience in the stadium and a chance to sample the drink in person. - The company is also tying the event to an online promotion, free shipping on orders with code SIRENS.
What happened: - Bad Mermaid, a Founding Partner of the Monterey Bay Sirens, will participate in Fan Appreciation Night on Saturday, June 27. - The Sirens host Pleasanton RAGE at Cardinale Stadium in Seaside, California, with kickoff set for 7:00 PM. - The club invited Bad Mermaid to help celebrate fans at the match.
The details: - Bad Mermaid will set up a photo booth on the concourse. - Fans can use mermaid- and Sirens-themed props and leave with printed photo strips. - Fans can sample Bad Mermaid at the match. - The drink is made with Irish sea moss and sea salt and contains 150 mg of caffeine. - Bad Mermaid comes in four flavors: Coral Wave, Ocean Breeze, Sea Essence and Midnight Glow. - The brand says its warehouse is based in San Jose and that it is growing across Northern California. - The event is presented by BLVD Residential. - The stadium address is 4111 2nd Ave, Seaside, CA 93955.
Between the lines: - The Sirens are trying to build on a strong first season that began in May. - The club already has a winning record. - The Sirens also beat Pleasanton RAGE earlier this year, which adds a familiar competitive angle to Saturday's match. - Bad Mermaid's event presence suggests the brand is using sports partnerships to reinforce regional visibility and trial.
What's next: - Fans attending Saturday's match can visit the Bad Mermaid booth for props, photos and free printed strips. - The online shipping promotion runs alongside the in-stadium activation for the same event. - Bad Mermaid is likely to continue leaning on local sports partnerships as it expands in Northern California.
The bottom line: - Bad Mermaid is turning Fan Appreciation Night into a live product demo and brand-building moment at the center of Monterey Bay soccer.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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